It's almost mid year and your new year resolutions to top the search results and rankings are all over the place. Your online visibility is hitting a lean patch. Add to this the latest Google update to its algorithms.

That's a mini Pandora's box waiting to explode!

Since the business team is the main handler of any problem that they face, what new can they do to enhance their visibility so that the search engines re-engage with you systematically?

Long live the consumers! Long live!

Don't be perturbed by the sloganeering, Hitler's not back. However, viewing the eCommerce arena as an insider, one can always say that consumer demands are no less than Hitler-ish diktats.

The fact that the 'class' of consumers is varied and their expectations ambiguous, there is no set of rules to determine what they desire. Some are compulsive shopaholics who will buy whatever they stumble upon, some might be prudent buyers who take count of industry pricing before purchasing and some are interested in absolutely technical stuff.

Newsjacking is probably one of the most conspicous ways to flood the Web with content and draw good traction for your sites. Lets agree that all of us do it, but we don't make it so obvious, right?

Well newsjacking is a subtle art that all content writers need to learn, sooner or later. For a writer to draw inspiration everyday and produce ground breaking piece is practically impossible; not even Shakespeare did that!

Taking your time to produce quality content is very important for long-term sustainability of your endeavor. Newsjacking, till then, is the interregnum.