What company wouldn't like to increase its sales conversion rates?! Every business out there, regardless of whether it is an offline or online one, strives for closing more deals, making larger volumes of sales and increasing its profit.

For business and eCommerce websites, each visitor is a potential customer. However, in the common scenario, only a small part of the site visitors are converted into actual customers that purchase the company's products and/or services. So, how could a company increase the percentage of visitors who actually become customers?

Image courtesy of Tamara Bauer, Dreamstime.com

With so much information inundating the web, consumers can become overwhelmed and confused, so simplicity in your explainer video can be the best way to enhance your brand and encourage click-through.

Welcoming your visitors to your calm and inspiring website as they come in from the bustling mayhem that is the internet can make an invaluable first impression.

You could liken it to inviting someone in from a ram-packed day for a hot cup of tea and some soothing music.

It's almost mid year and your new year resolutions to top the search results and rankings are all over the place. Your online visibility is hitting a lean patch. Add to this the latest Google update to its algorithms.

That's a mini Pandora's box waiting to explode!

Since the business team is the main handler of any problem that they face, what new can they do to enhance their visibility so that the search engines re-engage with you systematically?