What company wouldn't like to increase its sales conversion rates?! Every business out there, regardless of whether it is an offline or online one, strives for closing more deals, making larger volumes of sales and increasing its profit.

For business and eCommerce websites, each visitor is a potential customer. However, in the common scenario, only a small part of the site visitors are converted into actual customers that purchase the company's products and/or services. So, how could a company increase the percentage of visitors who actually become customers?

I started freelancing in 1993 and it's taught me so much about life that I could write a book (hey, and I just might!). But that's a story for another day. Lately, I've been hearing from some freelance writers who've been struggling. Many are frustrated and discouraged.

Leaving Freelancing to Go Back to a 9 to 5

One freelance writer recently emailed me to tell me he was going back to full-time employment because he just wasn't making enough to support himself. He wrote: