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Google's latest widely publicized algorithmic update -- Penguin 2.0 took place on May 22nd. As with many of the changes that come along when the search giant does a major update, this one has brought about some changes that SEO need to be aware of because it affects how they write copy.

Here, we'll discuss exactly what Penguin 2.0 is, and why keywords are becoming less important in writing search engine-optimized content.

What Is Penguin 2.0 and How Does It Affect SEO Writers?

This update focuses primarily on anchor text, backlink patterns and suspect link building practices (eg, paid links). As explained in the article Penguin 2.0: What Likely Changed and How to Recover, on the HuffingtonPost:

Long live the consumers! Long live!

Don't be perturbed by the sloganeering, Hitler's not back. However, viewing the eCommerce arena as an insider, one can always say that consumer demands are no less than Hitler-ish diktats.

The fact that the 'class' of consumers is varied and their expectations ambiguous, there is no set of rules to determine what they desire. Some are compulsive shopaholics who will buy whatever they stumble upon, some might be prudent buyers who take count of industry pricing before purchasing and some are interested in absolutely technical stuff.