Don't be perturbed by the sloganeering, Hitler's not back. However, viewing the eCommerce arena as an insider, one can always say that consumer demands are no less than Hitler-ish diktats.
The fact that the 'class' of consumers is varied and their expectations ambiguous, there is no set of rules to determine what they desire. Some are compulsive shopaholics who will buy whatever they stumble upon, some might be prudent buyers who take count of industry pricing before purchasing and some are interested in absolutely technical stuff.
