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Google's latest widely publicized algorithmic update -- Penguin 2.0 took place on May 22nd. As with many of the changes that come along when the search giant does a major update, this one has brought about some changes that SEO need to be aware of because it affects how they write copy.

Here, we'll discuss exactly what Penguin 2.0 is, and why keywords are becoming less important in writing search engine-optimized content.

What Is Penguin 2.0 and How Does It Affect SEO Writers?

This update focuses primarily on anchor text, backlink patterns and suspect link building practices (eg, paid links). As explained in the article Penguin 2.0: What Likely Changed and How to Recover, on the HuffingtonPost:

The social media networking is like all-consuming nebula that has made virtually everyone a blogger, metaphorically speaking of course. Starting with 140-character tweets to heartfelt Facebook updates to 'pins' on Pinterest; one can duly take up actual content-based blogging.

Most businesses today run a blog as an annexe to their main business model for advertising sakes. So what do you do to make your business blog produce a better performance?

Do you blog harder or go around proselytizing to customers to please read the content you are posting?