The social media networking is like all-consuming nebula that has made virtually everyone a blogger, metaphorically speaking of course. Starting with 140-character tweets to heartfelt Facebook updates to 'pins' on Pinterest; one can duly take up actual content-based blogging.

Most businesses today run a blog as an annexe to their main business model for advertising sakes. So what do you do to make your business blog produce a better performance?

Do you blog harder or go around proselytizing to customers to please read the content you are posting?

For one, you can hire absolutely professional hardcore writers and shed fat paychecks. If that's high maintenance, try Plan B - type your ideas at a freakish pace, until the fingers bleed and your eye go sore. Net result is an increase in volume of content produced.

Sounds outlandishly weird, right? Well we aren't planning to take a trip down the loony road.

Humor apart, none of those silly questions can produce practical outcomes. So if you want to really take your business blog to the next level, here are some simple tips you may want to follow.

Before we begin, mind you these tips are mere add-ons to your blogging style, not a replacement for the existing models. Let's accept there is never a SINGLE RIGHT WAY, to anything in the world.

1. High-Profile Sites

Most content writers face the dilemma of having to come up with original write-ups day in and day out. Not that one should be bickering about this, after all its their job, but a tough one indeed. The deal with content creators, struck in the 'originality web', is to search for topics that are :-

• Interesting
• Trending
• Technical

Fulfilling this criteria everyday is what makes a blog successfully. So a simple solution to this problem is to become a voracious reader of high-profile blogs. For one they give you ideas for writing, post high quality content from reputed authors and increase your personal knowledge as well. But be sure to give due credits to the writer whose content you are borrowing or sharing in your own piece.

Another advantage of soliciticing content from high profile sites is that it automatically makes your blog qualitatively better. The guest author's words translate an unseen authority over your site content and may even be approached to officially guest post for you. So it's a hands down win-win situation, where you get the cherry (content) and the cake (guest author) both!

2. Post Titles

The first thumb rule of blogging is, the overall content including the title should be eye-catchy and crisp. I'm sure you have heard it a hundred times before too, but the point we are making today is not about future posts but the past ones.

It's best to check out your past posts, say once in a few months. Pick up some that you thought were promising but really didn't click then. Now's the time to make it work.

The deal is that these so-called buried posts still are available for reading to anyone and can add to the organic value of your blog. Each of these posts is its "own page indexed in the SERPS". What this means is, for driving up the SEO ranking, go back to these posts and alter the titles with more recent and relevant eye-catchy words. It's a simple trick that could generate a better traction in the present and the future.

3. Call-To-Action (CTA)

Most of us are certainly not blogging for mere fun or the passion of writing. We mean business. The goal is single-mindedly to generate traffic, convert them to leads and finally customers.

It becomes essential to concentrate on improving the calls-to-action in each post. CTA's are basically "a banner, button, or some type of graphic or text on a website meant to prompt a user to click it". This leads them to a landing page. To optimize your CTA's it's best to set up A/B testing (analytics methodology) to study the variations in convertion rates.

In addition to the previous point, its best to work on CTA's for past popular posts for a logical higher consumer rate.

4. Topic Analysis

The deal with blogging ultimately comes down to "Who's more popular?" It's best to sit down and do some self-study about what kind of content appeals to your reader's community. It's understandable that businesses want to strictly stick to their niche-related topics or promotional posts about brands/product, but diversifying always helps.

Just export your blog analytics to a spreadsheet and categorize all the posts under seperate heads. You can now easily analyze the data like inbound links to judge which topics hit it off with the readers and which did not. The latter, is essential to work on not to simply abandon.

5. Social Quotient

A blog in itself is a social tool on the web. However, it needs some embellishments of its own. And those include social network sharing buttons/widgets. In addition to sharing, the "Follow" button is also important to show the reader population as hardcore numbers too. To make it more funky, bring-in the "recommendation" widget too. This automatically spells out your reputation among the readers and potential customers, as your content is being stamped as suitably high-quality and read-able.

Do let us know if the tips interested you by leaving a comment for us in the section below.

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