The social media networking is like all-consuming nebula that has made virtually everyone a blogger, metaphorically speaking of course. Starting with 140-character tweets to heartfelt Facebook updates to 'pins' on Pinterest; one can duly take up actual content-based blogging.

Most businesses today run a blog as an annexe to their main business model for advertising sakes. So what do you do to make your business blog produce a better performance?

Do you blog harder or go around proselytizing to customers to please read the content you are posting?