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Google's latest widely publicized algorithmic update -- Penguin 2.0 took place on May 22nd. As with many of the changes that come along when the search giant does a major update, this one has brought about some changes that SEO need to be aware of because it affects how they write copy.

Here, we'll discuss exactly what Penguin 2.0 is, and why keywords are becoming less important in writing search engine-optimized content.

What Is Penguin 2.0 and How Does It Affect SEO Writers?

This update focuses primarily on anchor text, backlink patterns and suspect link building practices (eg, paid links). As explained in the article Penguin 2.0: What Likely Changed and How to Recover, on the HuffingtonPost: