Newsjacking is probably one of the most conspicous ways to flood the Web with content and draw good traction for your sites. Lets agree that all of us do it, but we don't make it so obvious, right?

Well newsjacking is a subtle art that all content writers need to learn, sooner or later. For a writer to draw inspiration everyday and produce ground breaking piece is practically impossible; not even Shakespeare did that!

Taking your time to produce quality content is very important for long-term sustainability of your endeavor. Newsjacking, till then, is the interregnum.

Here's why you should newsjack sometimes:

• It is a great SEO booster
• Creates the much needed site traction
• Opens outlets to engage in positive interaction with your audience about your brands and projects
• Opportunity to lead through ideas, by taking a different take on the same piece that other competitors are also working on.
• Gives you the much needed breather from monotonous writing

So how to get your newsjacking act right?

Some simple pointers to remember and content writers are good to go:

1.Get a reliable source

Ever newsjacker is a pseudo reporter in some sense. Like real time journalists have sources that give tip-offs at the right time, content writers need to stick onto reliable news sites to find stories. Double-checking the veracity of a story before writing on it is what most writers don't do. Finding a news piece is not difficult, however, giving it a touch that suits your writing niche becomes important. The ultimate aim is after all to promote yourself but in a reliable manner.

2. Sensitivity

Most web content writers crudely reproduce storylines for the supreme purpose of competing. Keeping up with others in the race is no doubt important ; being sensitive to the news being diverted to your cause is all the more necessary. This much needed sensitivity is what most brands lack. It simply ends up looking like opportunism, often on the exploitative side!

3. Speed

The Web is practically an open source and accessing any information is not at all difficult. Content writers and marketers need to be quick in tracking news pieces and going live before others do. For every content writer like you, there are 10 other marketers who have already leapfrogged on your idea already. As always you aren't the only one. Moreover it is a social-media savvy world we breathe in; contents go viral in nanoseconds!

4. Relevancy

The essence of newsjacking in the web space is to make it appealing to the audience it is being written for. Sterile and same-styled stories are but bland reporting which the tabloids are already doing. You don't need to do that as well.

To attract good traffic, giving a constructive twist to the news is the real talent of a content writer. The insights may be already available, but even adding that one small point or thought to the news piece, stamps it as your story. So, never force a story on your audience that is unrelated to your brand/product; you just won't make that connection.

5. Keyword Watch

At the end of the day, business is important. Newsjacking is an easy way to keep general serach rankings going. However, it is the ability of the ability of the writer and marketer team to jointly make a story relevant to the industrial niche.

Newsjacking is quite a trend in the online content marketing arena. The more subtle a writer is the more relevant the content becomes. The key is to overshadow the "news" and bring out the marketable aspect to the forefront. Its showtime now!

So readers what's your take on this subtle art of newsjacking. Leave us your reply in the comments section below.

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