Uniform Resource Locator, the term must be sounding familiar. Of course it is, you know URL! It is that aspect of using internet which leads us to where we want to on the World Wide Web. It makes everything just a click away. While surfing the internet, being on the receiving end of information, one may need not pay much attention to the structure of the URL, though sometime it becomes very important to know the exact URL of the particular web page one is willing to visit.

Importance of an appropriate URL is much more from the point of view of the ones who are creating material to be published on the internet. Obviously, the main purpose of a creator is to drive more and more audience towards the creation. Similarly, any blogger would wish to drive the most number of visitors to the blog and for that, URL plays a great role. The basic and fore most rules are as always, to generate genuine content and do ample amount of promotion. But apart from these, the URL, including the domain name and the permalink, plays a kind of latent but important role in positioning of a blog on the internet.

Multilingual search marketing is the raging trend in the business world since the global economy is a large well knit unit today.

"Search Marketing" is an effective way to boost traffic and online presence from search engines, both through paid and unpaid means. Over the years, search marketing has become a blanket term for both SEO and SEM, the latter referring to largely to paid search activities.

Since the terrain of operation is vast and unknown, this marketing tactic can go wrong in a many ways. Not only are foreign businesses facing tough competition from indigenous competitors but are in turn becoming agents in the process, since language and culture-sets become problematic.

For businesses selling online, hiring the services of such agencies becomes inadvertant. Here'e what we figured leads to the apparent shortfall despite collaborating with domestic players:

Taking on from where we left of the discussion in the last post, today we shall be talking of "What" to look for while accepting guest posts.

I am sure most of us get enough requests from freelancers and contributing authors willing to write for your business blog.

As good as it sounds or looks on the screen, it is a tough job to pick the cream of writers who shall give your website/blog the much needed boost.

There is no shortfall of enthusiasm, especially among upcoming bloggers followed by technical writers of companies. The idea in most cases is link-building and acquiring visibility in the guise of writing.

There are two essential things you should be keeping in mind while accepting guest posts- Content and Contributor.

Source

It is a fairly common problem most of us have faced at one point of time or other.

Pinterest's terms and conditions do not allow users to post images from Facebook.  And mind you over-smart users who try to force feed this action, immediately get a "pop up" disclaimer note!

So should one not wish for a bridging both these social media sites? We say, why not.

This is a mighty annoying restriction for most social media users who are active on both these sites. It is a fair desire that bloggers and page admins have about garnering greater site traction by mutually sharing images on both the sites simaltaneously.

A few days ago, I faced the same glitches and worked around to come out with a workable solution that you as readers might have also faced.

QR Codes is the upcoming advertising tool that businesses want to know all about, so as to cope better with marketing trends. For those of us who are into e-commerce, are well aware of what this QR code is all about. As businesses, it is important not to ruin consumer experiences when someone opts to employ your services. There are some common mistakes that all commercial enterprises have to deal with; what matters at the end of the day is not how bad your situation/ problem was, but how effectively it was managed.

Well this was the seller's apathy, but what about the client-side of the story? How many customers actually know what the real purpose of these QR code is? As customers, your role does not end with completing the formalities of the code downloads while shoppping. The codes are a powerful tool in the hands of the customer too.

Don't they say it takes two to tango. It applies here too. Building a holistic commercial partnership rests with both the seller as well as the buyer. As good services come by, so does the reaction have to be encouraging for better future results. With e-commerce becoming the in-thing this decade, QR codes too have an important role-play.