Uniform Resource Locator, the term must be sounding familiar. Of course it is, you know URL! It is that aspect of using internet which leads us to where we want to on the World Wide Web. It makes everything just a click away. While surfing the internet, being on the receiving end of information, one may need not pay much attention to the structure of the URL, though sometime it becomes very important to know the exact URL of the particular web page one is willing to visit.

Importance of an appropriate URL is much more from the point of view of the ones who are creating material to be published on the internet. Obviously, the main purpose of a creator is to drive more and more audience towards the creation. Similarly, any blogger would wish to drive the most number of visitors to the blog and for that, URL plays a great role. The basic and fore most rules are as always, to generate genuine content and do ample amount of promotion. But apart from these, the URL, including the domain name and the permalink, plays a kind of latent but important role in positioning of a blog on the internet.

A must-have : Custom Domain Name

The domain name is basically the identity of the website/blog. It acts like the address to the website/bog. It helps the internet user to find you on the internet, which is directly related to search engine optimization. The domain name, to a large extent reflects the nature of your website/blog and the type of matter that can be found in it. So the search engine can more accurately categorize it thus giving the user better and concentrated results. Having a custom domain helps in image building when you wish and need to have a good internet presence.

Custom Domain Name have indirect advantages like having equally specific mail id's with the specific domain names. Popularizing becomes easier as people directly relate the name of the site/blog to the domain names, something similar to brand association.

Some tips:

• Try to have a domain name which suits and fits into the purpose of your site/blog as it represents the same.
• The name should be short and simple, in order to increase the retain value.
• Special characteristics and complex spellings should be avoided to minimise the confusion among the internet surfers.
• Be assured to choose a unique domain name a wrong one can reduce the traffic.

The Second part: Permalink

It is the rest of the part of the URL and another important aspect for any blog post to hold a valuable place on the internet. An ideal one tells the reader more about what the particular article is about. It contains all the information that the reader would wish to know regarding the piece of information posted, including the date of its posting, before or while reading it. A wise and appropriate permalink would again help in search engine optimization and also it would become very easy for a user to reach the post by just remembering the keywords.

Some tips:

• The permalink should be kept smaller. The ideal maximum limit is 4-5 words. In case you wish to use the title of the article in the permalink, then the title needs to be judiciously chosen.
• Prioritize the keywords used in the permalink. Don't forget that it pretty much describes the article to the searcher. Eliminate unnecessary words from the permalink.
• Separate the words with hyphens rather than any other sign. Google treats hyphens as spaces between the words.

If you are an internet user, you already know the importance correct URL. Everyone hates the experiences of coming across wrong or misleading ones and also must have judged a webpage by reading its URL. The above information may help you to brush up your knowledge and also check your practices regarding URL.

Do  you find this article handy? What other tips do you have to share with other bloggers? Pen them down in the comments section below.

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