"Search Marketing" is an effective way to boost traffic and online presence from search engines, both through paid and unpaid means. Over the years, search marketing has become a blanket term for both SEO and SEM, the latter referring to largely to paid search activities.
Since the terrain of operation is vast and unknown, this marketing tactic can go wrong in a many ways. Not only are foreign businesses facing tough competition from indigenous competitors but are in turn becoming agents in the process, since language and culture-sets become problematic.
For businesses selling online, hiring the services of such agencies becomes inadvertant. Here'e what we figured leads to the apparent shortfall despite collaborating with domestic players:
