Home page of any business doing online is the mark of first impression you want to convey to a customer. The more attractive and funky it is, the chances to have a more visits and interaction increases.

Aesthetic appeal seems a shallow point to make but let us accept the first look does leave a impact. It's basic human tendency.

Talking about home page designs and layouts, what most businesses do is see this designing process as a one-time activity and investment. Well that's where they loose out. Being in the eCommerce niche, which practically thrives on changing market demands and consumer choices, why should something as important as your company's home page remain stagnant for years and years? Take a second and think about it.

This is a Guest Post by Ethan Dao. Ethan is the Managing partner of MNMLIT, a successful partnership venture and a New York website design company with profound experience in latest trends of web design and development. His deep insight in to the implementation of strategic web technologies helps to deliver high quality web design and development services.

While casual surfing, you may find certain websites which will tempt you to take a stop and look again in to them. Out of curiosity, you will be compelled to click on their name or the logo. Ever wondered what is that compelling factor that impressed you? Even though you are not aware of the ABC's of a particular website, what is so special in their homepage that is so attractive and keeps pulling you towards its website?

Sure, it is the primary page or the homepage. Even though we are so much engrossed in various activities beyond the homepage before the design and development of a website, still, there is no doubt to the fact that, Homepage is the center point of attraction of any website. For example, when we enter a new home, it's the living room that creates the first impression about the overall look of the home. In the case of a website, it's the homepage which portrays the actual picture of the entire website in a nutshell!