While casual surfing, you may find certain websites which will tempt you to take a stop and look again in to them. Out of curiosity, you will be compelled to click on their name or the logo. Ever wondered what is that compelling factor that impressed you? Even though you are not aware of the ABC's of a particular website, what is so special in their homepage that is so attractive and keeps pulling you towards its website?
Sure, it is the primary page or the homepage. Even though we are so much engrossed in various activities beyond the homepage before the design and development of a website, still, there is no doubt to the fact that, Homepage is the center point of attraction of any website. For example, when we enter a new home, it's the living room that creates the first impression about the overall look of the home. In the case of a website, it's the homepage which portrays the actual picture of the entire website in a nutshell!
Basic elements of your homepage
Generally, one of the typical practices in the domain of web design and development is to put the focus on the design specification and technicalities of programming a website or a web page. But on the contrary, here let's discuss just the simple but relevant elements of a web page or to be more specific, the home page!
Name and Logo
Your company website will be having your unique logo and name which highlights your company. It is the main factor which differentiates you from the complex web of other online websites in your domain. And these are the stepping stones which leads to brand creation and awareness in the future. Take the case of Google or Twitter. Yes, the name itself bought the logo to your mind right?That is the power of a good logo design and a strong name.
Good Images
Most of the websites will incorporate text along with images or animations in the homepage. Visuals and graphics are the main elements of a homepage which render aesthetic appeal to the page. The cool images will really grab eyeballs, making more traffic routed to your website. Sometimes, the images can also reflect the nature of business that the website is dealing with.
Use of related keywords
Using keywords in your titles and also in your homepage is a good SEO strategy which helps you score high in search engine rankings. The top menu bar is also an ideal place for placing the keywords.
Market yourself!
Increase your selling value among customers by including your work folio and user testimonials which will genuinely impress the target visitors.
Emboss your USP
State your unique selling proposition in a clear and strong manner, thus adding your competitive edge in the market.
Site map
Let your users navigate smoothly across your website, so that they can get what they want in a quick and fast manner.
Are they in proper position?
Now that you have done the anatomy of your homepage, next you have to look whether all these elements are placed in the proper position or not. A website where all the key elements of the homepage are placed in the proper position will prove to be successful in generating a goodwill amongst users.
An effective homepage will convey the message of who you are and what you do to the users in the first instance itself. So, make your homepage act as the foundation of your e-business.
Post a Comment