Home page of any business doing online is the mark of first impression you want to convey to a customer. The more attractive and funky it is, the chances to have a more visits and interaction increases.

Aesthetic appeal seems a shallow point to make but let us accept the first look does leave a impact. It's basic human tendency.

Talking about home page designs and layouts, what most businesses do is see this designing process as a one-time activity and investment. Well that's where they loose out. Being in the eCommerce niche, which practically thrives on changing market demands and consumer choices, why should something as important as your company's home page remain stagnant for years and years? Take a second and think about it.

On the other hand, why most ecommerce sites are apprehensive about going for a revamp is the fear of loosing out on a established identity in the consumer circles. What if the customers failed to recognize the 'new look' and the sales drop? It's a genuine fear no doubt. But imagine yourself wearing the same set of clothes again and again. Boring, right? So would your customers feel if your home page remains drab.

According to Pamela Vaughn, the Inbound Marketing Manager at Hubspot, lists some questions one should be asking themselves, to know if your homepage is a hit or miss:

• Clearly answers "Who I am," "What I do," and/or "What you (the visitor) can do here."
• Resonates with the target audience.
• Features a compelling value-proposition.
• Offers great navigation, usability, and mobility.
• Includes calls-to-action (CTAs) to guide visitors to the next logical step.
• Is always changing to reflect the needs, problems, and questions of its visitors. (This is why some of the examples featured below may no longer be live!)
• Has a great overall look and feel.

Having answered these tough volleys, take a look at these fabulous homepage designs that can serve as a great example for your future revamping project.

1. Oliver Russell

Oliver Russell is an agency that builds brands for new ventures and for companies that differentiate through acts of good.










Hope the designs ideas are inspirational enough. Leave us a comment if you feel the same and tell us which is your pick from the kitty.

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