How many time have experts dilly-dashed audiences with this cliched line? Countless times, right? Well if every brand was so unique, then economics would be a whole lot different than what we know.
The question for the day is what makes or breaks a brand. Why some products go on to become big brands while others don't? It's not always a question of hard work, budgets and staff organization. It's all about hitting the right brand-style quotient.
With the multiplicity of promotional tools that technological advances offer us, branding is something that is totally in one's hand. The way these tools are used is what differenciates a big brand from a small one.