But what makes a effective logo, banner or blog template font? Is there is a single straight answer to this question?
Doing a mini research of sorts on the Web, I came across varied opinions on this topic. What most of them zeroed-in was the "font factor". In addition to what qulaity content is being created and surfaced around, the typology of font was a key determining factor that attracts clients.
On a personal note, its cool and savvy to dabble around with funky fonts for fun, but when it comes to business, professional standards are important to follow. One cannot simply choose to send over a business mail in the style they want. It is a professional exercise on behalf of the company that is being undertaken.
Another point to take note is making change but only after choosing wisely. Sticking to a single font is understandably boring. However it also ensures uniformity. To break it at one's whim is so-not-the-done-thing. Just remember, don't overuse and overdo anything!
So businesses, we bring for you 10 fonts that have proven to be annoying across the business circles for reasons galore. Take a look and choose wisely from hereon.
1. Impact
It is probably the oldest and most standard design option to choose from. We usually see office dossiers, important notices or mailing lists in this font. It has been used for so long now, that the luxury value has vanished. It's no longer the attention grabbing "look here" font anymore. Probably startup designers can use it for practice.
2.TheSans Basic
As the name sounds, it is literally basic in character. A vrey typical melee of lowercase-uppercase style, there's not much room for a creative typeface. If looks is what we are talking here, this is probably the last option on my list.
As the name sounds, it is literally basic in character. A vrey typical melee of lowercase-uppercase style, there's not much room for a creative typeface. If looks is what we are talking here, this is probably the last option on my list.
3.Trajan
So far as businesses are considered, it is a very clean, refreshing and all-purpose font to use. However, it is not something new for the clients. The overuse of this font in movie posters and titles for long doesn't make it a stand out
So far as businesses are considered, it is a very clean, refreshing and all-purpose font to use. However, it is not something new for the clients. The overuse of this font in movie posters and titles for long doesn't make it a stand out
4. Arial
Replaced by Calibri in 2007 by Microsoft due to licensing issues, Arial has been a standard Windows font for a long time. A very technical aspect of the font's use involves the licensing fees that can be avoided since it is difficult to identify the subtle difference of font in the body text.
Replaced by Calibri in 2007 by Microsoft due to licensing issues, Arial has been a standard Windows font for a long time. A very technical aspect of the font's use involves the licensing fees that can be avoided since it is difficult to identify the subtle difference of font in the body text.
5. Franklin Gothic
It is definitely the "classic" font that adds the right touch of professionalism to one's work. Writers especially love it. However, as a designer involved with business websites, you certainly don't want to make the interface look like a newspaper.In short, the font is too prudish and is often a staple in the overused category.
It is definitely the "classic" font that adds the right touch of professionalism to one's work. Writers especially love it. However, as a designer involved with business websites, you certainly don't want to make the interface look like a newspaper.In short, the font is too prudish and is often a staple in the overused category.
6. Helvetica
For most professionals, this is a debatable mention on the "not-to-use" list. However, this is also an excessively overused font of this century. Designed in 1957, it has been the soul of many many big players like Apple, NASA, BMW etc. For amateur designers, it symbolizes an automatic value of respect. But the glitch is that it's been so overused that the customers would surely love to see something better now.
For most professionals, this is a debatable mention on the "not-to-use" list. However, this is also an excessively overused font of this century. Designed in 1957, it has been the soul of many many big players like Apple, NASA, BMW etc. For amateur designers, it symbolizes an automatic value of respect. But the glitch is that it's been so overused that the customers would surely love to see something better now.
7.Bradley Hand
Since we are talking of professional operations here, this font is a certain no-no. It spells more of a personal taste of putting things on paper rather than conveying an authentic dialogue. For informal interactions it is quite a innovative font certain.
Since we are talking of professional operations here, this font is a certain no-no. It spells more of a personal taste of putting things on paper rather than conveying an authentic dialogue. For informal interactions it is quite a innovative font certain.
8.Papyrus
Giving that ancient Egytian look, this font can easily be dubbed as the "king of avoidables" in business interaction. In fact, the font is commonly agreed upon as being irksome, that several anti-Papyrus blogs came up sometime back. To put it simply, the font has a touch of childishness that does not sit well in professional circles.
Giving that ancient Egytian look, this font can easily be dubbed as the "king of avoidables" in business interaction. In fact, the font is commonly agreed upon as being irksome, that several anti-Papyrus blogs came up sometime back. To put it simply, the font has a touch of childishness that does not sit well in professional circles.
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