Have you ever seen those adverts for cat food, where they say "Seven out of ten cats prefer this brand"?
I'm never sure how effective that kind of marketing angle is, because all I can ever think about is the three cats who turned their nose up at the dinner being offered, and probably popped next door to see if there was anything better being served up.
The problem with all products is that you will never find anything that pleases one hundred percent of people, one hundred percent of the time.
And this goes for blogs, too.
You don’t want to be in the “mushy middle.” You want people to either love or hate your blog, because when the right people love it, you get business and when the right people hate it you know they won’t be wasting your time.
Let me explain what I mean.
Showing posts with label Blog Marketing. Show all posts
Showing posts with label Blog Marketing. Show all posts
If you are a real estate professional, using a blog is one of the best ways to reach your potential audience. You can come across as an expert in your field, and you can attract new prospects on a daily basis. While creating a blog can be a good way to reach your customers, you need people to see it before it will do you any good. This means that you have to increase the traffic to your site if you want to be able see results. Here are a few ways that you can increase the traffic to your real estate blog.
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This is a Guest Post by Danny Iny (@DannyIny). Danny, a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Firepole Marketing. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).A lot of people started blogging last year.
They chose their topic, setup their blog, tweaked their design, and eagerly started writing. They loved it, it didn’t take long for them to realize that nobody was reading.
So they turned their attention to marketing, and spent the rest of the year in fits and starts.
They tried Twitter, forum marketing, blog commenting… you name it, and they probably tried it.
And nothing seems to have worked – traffic is still a flat line in the single digits.
Well, this year is going to be different…
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