If you are a real estate professional, using a blog is one of the best ways to reach your potential audience. You can come across as an expert in your field, and you can attract new prospects on a daily basis. While creating a blog can be a good way to reach your customers, you need people to see it before it will do you any good. This means that you have to increase the traffic to your site if you want to be able see results. Here are a few ways that you can increase the traffic to your real estate blog.


It's All About Quality

The days of being able to throw up a post on your blog that took you five minutes to write and then start ranking on the search engines are over. Thanks to recent algorithm updates to the Google system, it is much more difficult to rank highly in the search engines. If you want to be able to get free traffic from search engines, you need to come up with quality content. Spend some time crafting posts that no one else has. Base your posts around keywords that people would be searching for in the real estate niche. You have to write your content with people in mind. Think about what they would like and then deliver it.

Share Through Social Media

After you create a quality piece of content for your blog, you need to let the world know about it. It's not enough to just create the content and then post it. After you create the content, share it through several different social media sites. For example, you should share it through sites like Facebook, Twitter, Google+, StumbleUpon, Digg, and LinkedIn. If you can share your content in many different places, people will see it and check it out. If they like it, they'll be likely to share it with their friends. This can create a little bit of buzz about your content so that it can be more easily found by others.

Guest Blog

One of the best things that you can do when it comes to getting traffic for your real estate blog is to guest blog on other sites. Many popular blogs are always looking for good content from other sources. If you volunteer to write a guest post for another blog, you can reach a new audience. Write a quality piece of content for the other side, and then include a link back to your site within the content.

This serves two purposes. It helps get you more traffic by people clicking over from the other site through your link. It also helps with search engine rankings. One of the main factors the search engines look at when ranking websites is how many quality links a site has pointing to it. Each link is viewed as a vote for that site. When you do a guest post, you are building up your link profile so that your site can rank higher in the search engines over time.

When doing a guest post, make sure that the link text is something related to your niche. Instead of just doing a link that says "Click here" or something along those lines, make the link text say something about real estate. This helps tell the search engines what your site is about.

Get People Involved

Instead of just putting up some content on your blog, think about ways to get your readers involved. If you can get people involved, they will be more likely to come back again and again. If people start coming to your blog regularly, they will then start to trust you. Then when they need to buy or sell a house, they will feel comfortable contacting you.

To get people involved, you could post survey questions related to your niche. You can also include a blog comments form on the bottom of each page so that people can comment. When someone comments, you should get involved and respond to it as well.

Overall, there are plenty of strategies that you can use to increase the traffic to your real estate blog. It does take a lot of hard work and dedication on your part, but the results are usually well worth the trouble.

Author Bio
This is a guest post by Jeff K Gross. Jeff has been blogging since 2007 & contributing on many websites since that time. He is a professional internet marketing and blogging consultant. Jeff is also co-owner of nPromote, SEO company from Long Island.