There is no denying that mobile commerce is no longer the future, it is the present. Smartphones have drastically changed the way we communicate, and more importantly, the way we run a business.

Every single day there are thousands of mobile apps cropping up; according to Google there are more than 600,000 mobile apps on Google Play alone. It is important for developers and marketers behind these apps to analyze their apps and measure reachability, popularity and formulate a strategy accordingly.

Therefore, Google decided to introduce Mobile App Analytics, that can help developers and marketers to get a better understanding of how popular and useful their app is.



"Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps." shares JiaJing Wang, Google's Product Manager with Analytics Team.
























Here are some notable features of Mobile App Analytics:


New & Active Users: It segregates the new and active users who launch the app everyday and also measures most valuable segments.


Traffic Sources: For a better understanding of conversions through Google Play and other sources bringing traffic to the app.


App Versions: Apps tend to introduce a new version every now and then, this feature helps developers in keeping track of users who use old and new versions, bringing a better understanding of which version to support.  


Engagement: Like Google Analytics for web, Mobile app analytics brings a detailed report of average session duration and number of screens accessed per session. It measures loyal users, and level of engagement of each loyalty group. 












Flow: This is a very interesting feature that visually presents screens, actions and paths taken by users while using a particular app.

Crashing: In mobile apps, crashing of apps is inevitable. Mobile app analytics, brings trends in crashes and helps developers in troubleshooting problems pertaining to certain devices or operating systems.

Goal Conversions: Set up events or goals within the app, and measure the success rate.















In-App Purchases: For those who sell tangible or digital products through mobile apps, can measure the number of purchases and revenue generated.

There is so much that one can do and learn from Google's Mobile App Analytics, and if you are an app developer or marketer, than you must give it a try right away. The app is in beta and available for free.

"We really want to make [Mobile App Analytics] available and make it helpful for marketers to have the end-to-end information. We wanted to make sure we didn’t only focus on the platform we own to help them make the best decisions." shares Wang.

Mobile App Analytics Beta

Source

You can also download a free pdf version of this article.