There is no denying that mobile commerce is no longer the future, it is the present. Smartphones have drastically changed the way we communicate, and more importantly, the way we run a business.

Every single day there are thousands of mobile apps cropping up; according to Google there are more than 600,000 mobile apps on Google Play alone. It is important for developers and marketers behind these apps to analyze their apps and measure reachability, popularity and formulate a strategy accordingly.

Therefore, Google decided to introduce Mobile App Analytics, that can help developers and marketers to get a better understanding of how popular and useful their app is.

This is a guest post by Michael Sandoval, he is the online commerce director for Better Cater (please link to my site:  http://www.bettercater.com). He is a consultant on online marketing, social media, and ecommerce for the food and beverage industry.  

E-commerce has, over the past few years, become a highly prominent part of the current market, handling innumerable millions of purchases a year over the ever-expanding internet. However, with the rise of smartphones and the mobile scene, another form of commerce is rising  just as quickly - mobile commerce, which is not only taking the concepts of commerce (i.e. offering your products and carrying out purchases, etc) and moving them into the mobile scene (such as through an App for iPhones or Android phones), but mobilizing some of the parts of the process onto these phones, such as ticketing and banking.

This is a guest post by Brian Martinowich who is a freelance writer with EarnMBADegree.com, a comprehensive resource guide for online MBA programs. As the Community Manager of the global social good campaign, Tweet Drive, Brian enjoys helping others through his experiences and expertise with social media.

Technology has changed the way the world communicates, and it is rapidly changing the way consumers find businesses and make purchases. As smart phones and tablets become increasingly popular, research is showing that more and more consumers are spending less time on desktop computers and more time on their mobile devices. Research shows that by 2015, there will be more mobile web users then desktop ones. Is e-commerce becoming mobile? Statistics say yes: