With communication moving from behind closed doors to wide-open spaces of the cyberworld, it becomes important for businesses big and small  to take a plunge into the social media pool, someday or the other. Social media lets you reach your target audience easily, helps you interact and share information with them, enhancing your social brand image. And when you're investing your money and time in  social media, it becomes more important for you to measure your social media ROI as it would help you take better decisions and check - what's working for your brand, plan better marketing campaigns and invest properly. Need more reasons, then read along:

Wondering how to measure social media ROI? It's simple, you just need to monitor certain social metrics like Social connections, Social Page views, Video/SlideS hare views, Engagement rate, Facebook (Talking about this and reach), social chatter, Twitter retweet rates, Twitter impression reach,  Social clicks, Chatter levels, Social-referred site traffic, Social-referred leads, Social-referred revenue and Media equivalent value - all the things you look at when you run banners or paid search or look at your site analytics.