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Showing posts with label A True Story. Show all posts
Showing posts with label A True Story. Show all posts
Chaleo Yoovidhya was born into a poor Thai-Chinese family in Central Thailand. From a young age he helped his family raise ducks and sell fruit and had very little formal education. As a young micro entrepreneur, he got some experience as an 'antibiotics salesman' and Chaleo went on to set up his own small pharmaceutical company in the early 1960s.

Fortunately for him, in the mid-1970s, he noticed that Thai truck drivers and laborers consumed a Japanese tonic drink called 'Lipovitan' to counter fatigue and in an entreprenerial spirit in 1976, he introduced his own energy-boosting drink called 'Krating Daeng' for the truck drivers and laborers. 'Krating' in Thai refers to a reddish-brown bovine called a "gaur", an animal slightly larger than the bison and 'Daeng' means red.
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If you are reading this thinking that it's about some video editing tool that Apple has come up with then you are in for a surprise.

First of all, no... Apple hasn't come up with anything like this. In fact, Apple has done something that made a popular filmmaker from New York Casey Neistat unhappy.

Wondering what and why?

Earlier this year, while 1,417 people were waiting in line outside the Apple's flagship store in New York, Casey made a documentary called "The Dark Side of the iPhone 5S Lines". This documentary featured people who were waiting in line to grab the iPhone 5S and the pain that they went through while doing so. This video has more than three million views on YouTube and believe it or not, Apple edited this video and used it as a motivational video for its employees.
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