Chaleo Yoovidhya was born into a poor Thai-Chinese family in Central Thailand. From a young age he helped his family raise ducks and sell fruit and had very little formal education. As a young micro entrepreneur, he got some experience as an 'antibiotics salesman' and Chaleo went on to set up his own small pharmaceutical company in the early 1960s.

Fortunately for him, in the mid-1970s, he noticed that Thai truck drivers and laborers consumed a Japanese tonic drink called 'Lipovitan' to counter fatigue and in an entreprenerial spirit in 1976, he introduced his own energy-boosting drink called 'Krating Daeng' for the truck drivers and laborers. 'Krating' in Thai refers to a reddish-brown bovine called a "gaur", an animal slightly larger than the bison and 'Daeng' means red.

Are you a daredevil who loves participating in adventure sports and you blame the adrenaline rush for every crazy-adventure thing you do?

If your answer to the above question is yes, then you're in for a treat.

The Red Bull Illume is the world's premier action and adventure sports photography competition which is held in every three years. The purpose of this competition is to showcase the most exciting and creative action sports photography by photographers all over the world. The Image Quest was first held in 2007 and this year it's the 3rd edition of this competition.