If you are reading this thinking that it's about some video editing tool that Apple has come up with then you are in for a surprise.

First of all, no... Apple hasn't come up with anything like this. In fact, Apple has done something that made a popular filmmaker from New York Casey Neistat unhappy.

Wondering what and why?

Earlier this year, while 1,417 people were waiting in line outside the Apple's flagship store in New York, Casey made a documentary called "The Dark Side of the iPhone 5S Lines". This documentary featured people who were waiting in line to grab the iPhone 5S and the pain that they went through while doing so. This video has more than three million views on YouTube and believe it or not, Apple edited this video and used it as a motivational video for its employees.

Apple sent the edited video to some customer service representatives on September 30, thanking them for their hard work for the successful launch of the latest iPhone. Bits' source who is an Apple employee reported that the video was sent specifically to customer care officials who focus on troubleshooting iOS, Apple's mobile operating system, meaning it may have reached thousands of employees.

The edited version of the video that was circulated internally in Apple is a fast motion video with catchy music and the details about the device scrolling across the screen. Apple has also placed its logo at the end of the video replacing Casey's name that was placed in the upper-right corner of the video.

One similarity that you'll find in both the videos is the lady who has wrapped herself with a garbage bag to stay warm while sleeping on the ground.

Casey who himself was an Apple fan found this imitation offensive. He shared, "I've never had my work stolen so adversely as this. They stripped all my branding off it and put their own name on it in such a harsh way."

Apple hasn't issued any official comment on this but has pulled off the video from its server.

Here's the original documentary that Nick made:



You can checkout the Apple's edited version here - http://nyti.ms/1hTrEon

Well, this one story puts Apple in the spot at least for Casey. Anyways, if your call this shocking, see how Nokia took the benefit of this situation and gifted Casey Nokia Lumia 1020.



What do you think of this story? Share your thoughts in the comment section below.

Follow E-junkie on Twitter.