The name says it all. One of these days, looking out for some creative start-ups this year, I stumbled upon this small charity-oriented, a do good start up from Australia. And trust me the whole concept is absolutely genius.

In the digital age of ebooks and tablets, where any information, book, novels, poetry and any kind of literature is at a click's distance, there still is a large part of the world that is bereft of enjoying this treasure trove of knowledge called - Books!

Yes, many of us take this pleasure so much for granted while for others reading a book is almost a thing of luxury. I'm sure book lovers like me understand the depth of this passion for reading that hardcover and more so owning it too. Now here's another sad side of the emerging culture of reading globally. For one, you cannot distinguish who a real reader is, for there are many who simply like to deck up their shelves with the latest books,only to never read them actually! Collector's fetish is what I call it.

As a movement against such close minded attitudes, the Australia-based ad agency BMF in collaboration with The Footpath Library and Random House, launched Mailbooks For Good earlier this year.

The Footpath Library is a mobile library with a team of dedicated volunteers who collect and distribute books to the homeless and disadvantaged who do not have access to them. Mailbooks For Good just took this cause just a step further. A book cover mailing service, they help delivering books to those in need of it. Once a reader is through reading a book and doesn't wish to pile on his bookshelves with extras, all they have to mail it to these folks.

An evolving concept still, Mailbooks For Good, offer specific book titles with foldable cover to preserve them from dust and all kinds of likely damage. The users simply unwrap and fold the book in the cover that resembles an enlarged mailing envelop. Books -  big, medium or small in size absolutely fit the design covers. Saving as much as 10% of posting costs, the books are sent over to charitable organizations involved in literacy drives around Australia. They are eventually looking to take the concept to other countries as well.



Stay tuned with E-junkie to read all about interesting initiatives from around the world.