This product has the potential of becoming one of the most important accessories in a woman's purse.

Everpurse is an innovative purse that lets you charge your iPhone by simply placing it in Everpurse pocket.

You do not need any kind of modifications in your phone, you do not need any apps installed and you definitely do not need any kind of cases or wires. Just slip it in the purse and you are good to go.

I know it sounds too good to be true, but then technology never ceases to amaze you, does it?

As a woman I can safely say that shopping and indecisiveness go hand in hand. Therefore a second opinion is a must!

In fact, one can use as many opinions as one can get. And this is where social media comes into play.

We don't need to tell you about how Facebook 'Likes' can affect a person's psyche. Keeping this in mind, a European fashion retailer C&A has come up with an ingenious social media campaign in Brazil that uses real-time feedback (rather 'Likes')  to help shoppers make a decision. This campaign is called 'Fashion Like' that displays number of likes received for a particular clothing on hangers. Each item is linked to C&A's Facebook page, and based on the popularity, shoppers can let go of any skepticism and confidently make a choice.