Timothy Ferriss as an author is just the tip of the ice-berg, he has been nominated for "Most Innovative Business People of 2007" by Fast Company, he has been an angel investor for companies like Twitter, StumbleUpon, Digg, Posterous, DailyBurn, Foodzie etc.; his debut book 'The 4-Hour Workweek' instantly became bestseller with New York Times, Wall Street Journal and Business Week, he has been a guest lecturer at Princeton University since 2003, his blog was featured in Inc. Magazine as '19 Blogs You Should Bookmark Right Now' and was ranked number one on 'Top 150 Management and Leadership Blogs' list.
This is not all, he has been invited to speak in some of world's most renowned organizations like, Google, Harvard Business School, Nike, PayPal, Facebook, Microsoft and many more. He holds a record in Guinness Book of World Records for tango, he's a National Chinese Kick-boxing champion and has had his show 'Trial by Fire' aired on History Channel.
He is only 32 years of age and speaks 5 languages.
Impressive right?
His debut book "The 4-Hour Workweek" was an instant success, a book that makes you wanna quit your job and abandon the 'rat race' to become a self made entrepreneur by working fewer hours and becoming the 'new rich'. According to Wikipedia "He marketed his book heavily through bloggers with whom he created personal relationships."
In an interview with Derek Sivers he talks about how Google Adwords helped him select a title for his first book:
"I ran a Google Adwords compaign, where your ad appears based on keywords that people were searching for. I ran a dozen different ads with a dozen different potential titles as the advertising headline, with the potential subtitles as the ad text. The click-through page was nothing, but I wasn't concerned with the conversion or cost per acquisition. I was only concerned with the click through rate-which of those dozen headlines was most popular. So for less than $150 in one week using keywords as a fixed variable, I was able to identify "The 4-Hour Workweek, Escape 9-to-5, Live Anywhere and Join the New Rich" as the most successful title so far."
Interesting, right?
Now lets talk about his latest bestseller, "The 4-Hour Body" for which Tim turned himself into a human guinea pig. He has been recording every workout that he has been doing since 2004, he spent more $250,000 over the last decade, for thousands of blood tests for himself buying loads of gadgets to keep a track on minor details and changes in his body, he went to the extent of implanting a glucometer in his abdomen to test changes in glucose level in his body depending on the different meals that he takes.
"My blog which started with 4-Hour Work Week, now gets 1,00,000 + visitors per month, and it was key for recruiting hundreds of male and female guinea pigs to help me test every fad diet, exercise program, or supplement you can imagine. The breakthroughs my readers produced were incredible" shares Tim on Huffingtonpost.
His website describes the book:
"The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation."
Whats more interesting is the way Tim promoted his latest book during Christmas season. Have a look at the video below to learn how Timothy Ferriss set out to heavily promote his book with the mission to help his latest book beat The Guinness Book Of World Records on The New York Times bestseller list.
During the launch of The 4-Hour Body, Tim conducted various giveaway contests. He used E-junkie to handle digital giveaways where he pleasantly surprised his buyers with free membership for magazines like Daily Burn Pro and Performance Menu Journal; apart from a bottle of one of his staple supplements. He even offered loads of gadgets for those who buy his 30 books package, the prizes along with the set was worth double the amount for the books. Tim conducted another very interesting contest in which whoever did the best job in promoting his book would win a free trip to Argentina or India. This led to creation of a Facebook page 36 books in 36 hours by one of Tim's reader; the level of interaction among Tim's fans in this page is pretty interesting.
In all Tim offered more than $4,000,000 worth prizes for grabs. Now that's a massive giveaway contest.
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