The power of Twitter to mobilize mass opinion is not unknown to us. As a marketing tool it's all the more powerful resource to advertise one's services in a cost-effective manner.

Brevity is the essence of Twitter's success. It not only forces one to mince words and articulate in a "to-the-point" manner be it inspirational talk, political opinions, marketing strategies or entrepreneurial advise, everything is possible within the 140-character word-width parameter.

PayPal Here has landed in Europe to add a new tangent to e-commerce payments. The firm has launched a chip-and-pin credit card reader for the small business owners in U.K, a first in terms of its geographical expansion outside the U.S.

The device, based on the Chip and Pin technology is likely to hit the European markets latest by this summer according to PayPal's VP for global products, Hill Ferguson.

Paypal Here was introduced in March 201, specifically for a U.S-based audience- like small businesses owners, cab drivers, interior designers etc. But Ferguson comments that now "We’re bringing PayPal Here to market in countries where swiping is not the norm" .

Its successful stint in the U.S, where it saw a whopping $145 billion increase in payment through this service, has allowed it to expand into the next best global market space. The device will first be launched in among U.K small business community on an experimental basis and later extended to the mainland countries.