The power of Twitter to mobilize mass opinion is not unknown to us. As a marketing tool it's all the more powerful resource to advertise one's services in a cost-effective manner.

Brevity is the essence of Twitter's success. It not only forces one to mince words and articulate in a "to-the-point" manner be it inspirational talk, political opinions, marketing strategies or entrepreneurial advise, everything is possible within the 140-character word-width parameter.

While the businesses on Twitter are on a lookout to grab potential followers, the case with the latter is much the same. The search hunt is mutual. Neither parties know "where" to find the other right fit to make a workable business pair.

Going by the popularity charts is one way to follow a particular Twitter brand page while individual preferences come a close second. But there are some good to know Twitter accounts that just add a little edge to your business acumen through their engagement strategies. Who are they? Let's see.

1. NYT Small Business

From marketing to accounts to insurance, this is The New York Times official passageway to their Small Business Page stories. The account is much discussion centric as entrepreneurs from the small business community share their ways and wisdom freely.

Currently the social media handle has a follower base of 234,755 fans.

2. John Jantsch

The dynamic strategist-consultant John is the author of Duct Tape Marketing. Known for his simple and very practical marketing tips, his tweets are a constant source of inspiration just like his books.

His current fan following amounts to 81, 573 fans.

3. SBA

Expanded as the US Small Business Association, the tweet to effect policy changes as much as handing out news bytes, enterprising tips and event itineraries to help out small businesses come together as a cohesive community.

With a follower base of 70,302, they are doing a great job already.

4. Guy Kawasaki

The eCommerce niche is somewhat incomplete without the looming personality of this man. A former Apple evangelist and adviser to Motorola, Guy set the trend for using social media platforms to push marketing and entrepreneurship. The best part about him is his tweets show a honest interactive zeal with the audience. His profile states "My Tweets are repeated four times a day to reach all timezones".

His present following stands at 1, 375, 268. For those who do not comprehend this number, let's just settle the score at 1 million plus.

5. Melinda Emerson

Rated by Forbes as the No.1 Influential Women entrepreneur in the world, Melinda's Twitter handle -  SmallBizLady, extends her expertise of start-ups, social media and strategies to re-invent one's business. Her USP is the Small Biz Chat, that streams interviews with expert small business entrepreneurs and expert advisers.

Madam Emerson's following is constantly rising with current followers adding up to 231,870.

6. Kabbage

The Atlanta based organization has built the world's fastest platform to organize small business capital funding through their business specific analysis. Their Twitter account caters to the advisory handing out critical small business financing solutions.

Their Twitter handle is growing slow and steady with a 16, 801 follower base currently.

We shared some of our favorite Twitter small business helpers. Do share with us your pick of the list and any more valuable ones that you would like to see on the list. 

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