Content, Conversion and Clients...

The eCommerce industry practically revolves around these catch phrases.

While content creators and strategists strive hard to garner the customer attention by providing viable advice to their impending problems, not all of them gets converted into actual client base. This is the most disheartening thing that comes with the occupation. When your hardwork does not materialize into concrete numbers; and its the latter that counts for the higher-ups who peruse your performance record.

The tactic for besting the eCommerce arena is to think like a online retailer and customer both. Two most pertinent aspects of this exchange process is "how do I want to sell my wares?" and "why do I want to buy these wares?" respectively. That practically sums it all up.

In a earlier post this month, we had touched upon the increasing need for the brick-n-mortar stores to adopt e-tailing for a better business reach and expansion in the current age.

It is an accepted norm now, that both offline and online businesses are mutually interdependent.

Taking a vanguard view, today we have a rather unique collection of mobile businesses with a twist. They are mobile but in a different sense. While offline storefront businesses too have opted eCommerce variables into their business model, the need to for physical presence and face-to-face customer interaction is an option that no business owner wants to miss out on.