In a earlier post this month, we had touched upon the increasing need for the brick-n-mortar stores to adopt e-tailing for a better business reach and expansion in the current age.

It is an accepted norm now, that both offline and online businesses are mutually interdependent.

Taking a vanguard view, today we have a rather unique collection of mobile businesses with a twist. They are mobile but in a different sense. While offline storefront businesses too have opted eCommerce variables into their business model, the need to for physical presence and face-to-face customer interaction is an option that no business owner wants to miss out on.

This is the driving force that helps many entrepreneurs innovating their business promotion ideas. To set up a eCommerce site is a cost effective proposition in the long term since setting up a storefront entails a lifelong maintainence costs.

To support the cause of new age DIY entrepreneurs, the AMRA (American Mobile Retail Association) is doing a commendable job unifying the mobile retailing businesses across the US. They suggest that the average cost of establishing a mobile retail truck business costs somewhere around $20,000, a bare nothing when compared to the upkeep costs of a brick-n-mortar store.

It may look a little jazzy and over-the-top when you see a business person selling his wares from something like designer clothes, eateries to household supplies in a oversized truck shunting between your streets. Well that is the whole logic of being a different seller. A small business also doesn't have to be necessarily an online website or a small corner room office, it is all about creative ideas that makes a business, business.

With a vast leverage of flexibility on offer, this latest mobile truck retailing is not an unknown factor to the US customers. However, the inclination is clearly towards the malls that house everything under one roof. But this trend is fast being challenged by these mobile retailers who are offering as much to the customers.

Let's have a look at some of these creative DIY entrepreneurs who are setting new standards to doing business on the open road.

1. ARTichoke Apparel Bus

Founded by Kate and Lizzy Escher in 2010, this is a absolute funky apparel truck that specializes in selling men and women's clothing designed by local artists online. By 2012, they decided to be a business on the move by converting a old bus as their boutique. Catering mostly to the Cape Cod crowd, the apparel bus keeps their customers informed of their next pitstop on Twitter.







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