Remember Litterati, the digital initiative set to create an educated change about managing waste through individual actions and technology as a tool. Yes, we featured it on our blog earlier this month. Well, we got in touch with the man who is running this great initiative - Jeff Kirschner to learn more about Litterati.

For those who don't know much about Litterati - Literati is a movement to keep our planet clean. This one-man initiative was started in the September of 2012 by Jeff who is a California-based entrepreneur.

The story of Litterati began on one fine day when Jeff went for hiking in the Oakland Hills with his two kids. His four-year old daughter noticed that someone had thrown litter into a creek and said "Daddy, that doesn't go there!" This one incident made Jeff realize the need to keep the planet litter-free.

Going by the book, literati implies a intelligentsia, derived from intellectual or someone who is learned.

Not a literal transition can be imagined here. However, Litterati is a digital initiative set to create an educated change about managing waste through individual actions and technology as a tool.

In one of our previous post we highlighted how a child's perspective can change our worldview in an instant. Such is the story of Litterati's founder Jeff Kirschner as well. Out on a hiking trip with his daughter, Jeff was awakened to the condition of litter that goes unnoticed. Left to rot, it piles on to become the ugly garbage that all of us make that poker face at!