Remember Litterati, the digital initiative set to create an educated change about managing waste through individual actions and technology as a tool. Yes, we featured it on our blog earlier this month. Well, we got in touch with the man who is running this great initiative - Jeff Kirschner to learn more about Litterati.

For those who don't know much about Litterati - Literati is a movement to keep our planet clean. This one-man initiative was started in the September of 2012 by Jeff who is a California-based entrepreneur.

The story of Litterati began on one fine day when Jeff went for hiking in the Oakland Hills with his two kids. His four-year old daughter noticed that someone had thrown litter into a creek and said "Daddy, that doesn't go there!" This one incident made Jeff realize the need to keep the planet litter-free.