Facebook is just not for fun and purposeless networking. The term "networking" has a very pertinent context when we refer to businesses who avail Facebook as a platform for their operations. Social networking, unlike for average Facebook users, becomes a term of responsibility for a business firm, since interactions here are on a point-to-point basis. The aim is to derive at a lasting brand imagery that stays on with the customer clique.

To begin a Facebook Page is also a part of a minor decision making exercise that businesses have to go through. What kind of issues are we pointing at?