To begin a Facebook Page is also a part of a minor decision making exercise that businesses have to go through. What kind of issues are we pointing at?
Most businesses get stuck in the detailing their business particulars. This is to say that they are are unaware of typifying their business type on Facebook. Did you know that there are 6 types of Facebook Pages and each category is symbolic of a particular function that a business may be involved in. For starts, it does sound complex, right? Well it's actually not once we understand the basic structure.
It is a fact that Facebook Page type is a very flexible option i.e you can always change it if you figured it wrong the first time round. The need to know what business type you fit into as per Facebook's options allows your customers to zero down the possibles from the pool of like-you business enterprises. Moreover, there can be odd cases when two businesses might have the same name, but offer different services. The correct listing of a business Page takes care of this minor technicality.
To start with , when one wants to create a Page on Facebook, they get 6 Page "type" options -
1. Local Business/place
2. Company, Organization, Institution
3. Artist,Band or Public Figure
4. Entertainment,
5. Brand or Product
6. Cause or Community
To choose what best suits your Page, one should first read all the laid down description and tips. You may fit into more than one category but the listing is allowed for only a single type. We are now going to look at some details that will help you decide your "type".
I. Local Business Or Place
This Page type category best suits those businesses/brands that are locally based in a area. They may just be starting off and hence do not have a wide calling yet. It is also best suited for entrepreneurs looking to promote their offline store and want the customers to locate you and come visiting. Be sure to put out your local address and website information, preferably with a Google Maps screenshot of your storefront location. Also you can list some achievements or put out your product images for the customers to get interested.
Moreover if you choose this option for your Page, you shall also further have to sub categorize your Page from the scroll down list you will see once you select the "Local Business" option. This Category comes with a variety of useful options for the Page admins to keep track of customer activity such as number of "check-in" visitors, you can list your Open hours, Parking options so on and so forth.
Some mentionable Facebook Pages in this type are FreeCustomers - Small Local Business Marketing, Shop Local,
II. Company, Organization, Institution
Moreover if you choose this option for your Page, you shall also further have to sub categorize your Page from the scroll down list you will see once you select the "Local Business" option. This Category comes with a variety of useful options for the Page admins to keep track of customer activity such as number of "check-in" visitors, you can list your Open hours, Parking options so on and so forth.
Some mentionable Facebook Pages in this type are FreeCustomers - Small Local Business Marketing, Shop Local,
II. Company, Organization, Institution
If you think you do not exactly fit the first bill, here's another option. This category listing is best suited for a full blown business enterprise with more than one outlet/location. That's what an Organisation exactly means.
It is best suited for eCommerce or people selling their goods or services through their website only. If you sell online but in partnership with other websites or resellers, it will allow you to make the category choice here. Once done with selecting the main category, you again find a list of sub categories to to list what kind of organization or institution you are.
III. Brand or Product
It is best suited for eCommerce or people selling their goods or services through their website only. If you sell online but in partnership with other websites or resellers, it will allow you to make the category choice here. Once done with selecting the main category, you again find a list of sub categories to to list what kind of organization or institution you are.
III. Brand or Product
This sounds a little confusing. Every businesses is a brand unto itself, so why have a separate category against Company/Organization?
The answer as we partially pointed out lies in the fact that if your business is not a standalone and sells products through affiliate programs or on more than a single website, you do not fit the earlier category. This type also has sub categories like app, electronics, health, jewelry etc to narrow down your customer's precision search action.
IV. Artist, Band or Public Figure
The answer as we partially pointed out lies in the fact that if your business is not a standalone and sells products through affiliate programs or on more than a single website, you do not fit the earlier category. This type also has sub categories like app, electronics, health, jewelry etc to narrow down your customer's precision search action.
IV. Artist, Band or Public Figure
This category offers a huge leverage to include all kinds of creative dabblers from Writers, Artists, athletes, businesspersons, journalist to politicians. Just like a brand page uses this platform to market itself, this category can be used to promote an individual as a Brand. Just select the correct sub-option, agree to the Facebook T&C and click on the "Get Started" button to begin.
Some of the notable Pages in this category on Facebook are
V. Entertainment
Some of the notable Pages in this category on Facebook are
V. Entertainment
Like the previous two option that could easily confuse businesses from listing themselves in a particular type, Entertainment as a separate option also has a valid logic behind it.
You may be a stand up artist or a Writer yet you should be listing yourself in this category because you are looking to market your specific product. This is different from a Brand, which applies to a single product type. However, in this Page Type, you get to choose options like a Album, Book, Concert Tour, Radio Station, TV Show so on and so forth.
Popular Facebook pages in this category include Funny Or Die, Comics Alliance, Twisted Sifter, The Radio Mirchi
VI. Cause Or Community
You may be a stand up artist or a Writer yet you should be listing yourself in this category because you are looking to market your specific product. This is different from a Brand, which applies to a single product type. However, in this Page Type, you get to choose options like a Album, Book, Concert Tour, Radio Station, TV Show so on and so forth.
Popular Facebook pages in this category include Funny Or Die, Comics Alliance, Twisted Sifter, The Radio Mirchi
VI. Cause Or Community
This is rather the most simple and straightforward type to understand. With no hassles of choosing sub types, this option pertains mostly to NGO's or charitable organizations. Well a notable fact is that some businesses also are involved with causes or are part of what is being called as social entrepreneurship or even Corporate Social Responsibility. If you are one of those, don't get boggled down. Unless your business is not the root cause of the initiative you are championing, it's best to select other options honestly.
Mentionable examples include Creative Business Marketing, Dog Bless You,
Mentionable examples include Creative Business Marketing, Dog Bless You,
The need to understand the various Facebook Page types becomes important because it helps doen narrow the Search Bar of the customers/clients on a lookout for the right business. Moreover, each Type demands that you fill out certain information regarding your page. To derive at relevant information boxed with questions, you have to know your Type.
E-junkie is clearly a Brand 'Type' Page because we help others through our affiliate business model. We are clear where we stand, are you?
Do let us know if you found the article informative. Your thoughts, ideas and suggestions are freely invited. Leave them in the Comments section below.
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