One of the biggest reasons for the success of web-to-print is the convergence of eCommerce, SEO and product personalization. Admittedly, even standing alone, these three deliver immense value to a business, but together, in a single package, they are an unbeatable combination of what modern day print customers want from a printing services provider.
To understand the sheer appeal of web-to-print and the value it brings to the table, let's take a look at each of these components in isolation.
eCommerce
In 2012, global eCommerce sales topped a mammoth $1 Trillion. We are still waiting for 2013 figures, but there is no doubt that the sales will be more than the figures of the preceding year. What does this figure tell us? It tells us that eCommerce is growing and it's doing so at the rate of knots. If your printing business isn't online, you are losing out on making money. Web-to-print allows you to tap into the eCommerce revolution and hit the ground running. All you need to do is pick a solution that is aligned with your business and you start creating an online footprint. Yes, it's that simple. You could either go for a custom solution or get yourself a readymade web-to-print solution that satisfies your requirements. What's more, the web-to—print solutions available on the market, conform to the best practices of eCommerce development ensuring, that target shoppers find them easy-to-use and shopper friendly. It's a win-win situation for the business as well as the user.
SEO
17 SEO Best Practices that can double your eCommerce sales, an article on Search Engine Land is not just a must read because it lists what SEO practices you need to implement for improving eCommerce sales, but because it underlines the importance of SEO in profiting from eCommerce. Astute web-to-print solutions providers recognize the importance of SEO in eCommerce and offer you a solution that is immensely SEO friendly. As a business, that wants to take its printing solutions online and make them more accessible to customers, your first job is to make your services more visible online. This is where the SEO friendliness of your web-to-print solution comes in to save the day. On page optimization is a breeze and it is configured to facilitate effective off page optimization as well. Your site gets the benefit of improved visibility, better reach and is able to attract more traffic. This traffic gets converted into customers because of the one feature that defines a web-to-print solution.
PersonalizationArguably, the most important reason why web-to-print is so popular is because customers are in charge of their printing solutions. They come up with their designs and give the print order. They are masters of the game. Printers can pass on the baton for designing to the customer, which means they can spend this extra time in revenue generation activities. Customers on the other hand, can personalize their products as they see fit using the list of templates offered by the web-to-print solution and using images and illustrations from the extensive libraries on offer. And what does it take to create a personalized product? Just drag and drop! That's it.
You can personalize a product the way you want, with little or no designing knowledge. All you, as customer, need to know is how you want the product to look. For printers, this is like an answer to their prayers, because they no longer will be accused of coming up with designs not aligned with customer requirements. If at all anybody will be at fault for coming up with the wrong kind of design, it will be the customer. This, as can be imagined, is a situation that works well for everybody concerned.
All-in-OneBring these three features together on one web enabled solution and you know you have something really profitable on your hands. Web-to-print is one of the very few user-oriented, business driven printing solutions available on the market that benefit both the printing services provider and its customer. What's more, if you're OK choosing a one-size-fits-all web-to-print solution, your online personalized printing store can be up and running in quick time. Your store begins delivering returns on investment without a lot of waiting time.
Web-to-print is the print revolution that the printing industry was waiting for. If your business is not using this technology, it is missing out on a huge chunk of revenue. Do not let this happen.
Author BioI am Ekta Jain, enthusiast writer and blogger working with Design'N'Buy - leaders in web2print turnkey solutions. I love to write and share tips on various aspects of product personalization tools and other eCommerce marketing tactics.
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