It's show time! You've been working hard for a long time, going through every possibility in your head, tested for bugs, ensured the UI is user-friendly and that your software addresses issues that your competitors, and now you are ready to unleash your software as the best of breed. You are convinced that your software will slay them in the aisles, however if it is not correctly marketed then nobody will know it exists.

The marketing of your software is at least as important as the software itself – even more important if you believe the words of the software marketers, but we won't get into that debate. Marketing of software is a specialized field but that doesn't mean you can't give it a try and attempt to save yourself some of your hard earned. Following are some tips to marketing your newborn software that will make the task easier:

Social Media – it's free (and even if it's not, it's really cheap) and gives you access to literally billions of potential customers. It is the place where everyone is so that's where you've got to be to market your software. Of course, you have to select your social media platform or platforms carefully so that you match your software to an appropriate social media platform. Similarly, social media that was appropriate for launching your software may not be relevant for continuing the marketing and platforms that weren't optimal at the start may be better once you have your own community and following.

Blog/Website – this is where you have to walk a fine line between getting yourself "out there" and known, yet not giving too much away to your competitors, because just as you monitor what your competitors are doing online, rest assured that they are looking out for you. Keep you blog frequently updated and start to build a community.

Other Communities – become known as an expert in your field by contributing to other online communities in your field of interest. Make a name for yourself and your product by making reference to your blog/website and even include a link. This will help you build your own community and create a group of people interested in trying your software when it is released.

Plan your Software – as if you haven't, but this refers to planning your software not only for performance purposes but for marketing purposes. This means creating different versions of your software so as to enable the giving of a limited-time free trial of more feature-packed versions and even giving you the possibility of giving the basic version away for free. Of course, all of this is to induce people to try your software before buying it.

Dynamic Installers – perhaps part of the point above, it is a goo d idea to integrate a dynamic installer to your software. From a customer service perspective and from your perspective it can add stability, scalability, and speed to downloads; it is an excellent marketing idea, it is easy to integrate, and it can also, depending on the dynamic installer used, generate additional forms of revenue you may not have thought of.

Marketing your own software is not easy but it can be done. Be aware of the fact that it will take time – time that can perhaps better be utilized by you in creating other software, so do your analysis with your eyes wide open, and if you decide you want to give it a try, then, as the slogan goes, just do it!

Author Bio
Written by Joe from Linkury, to find out more about software marketing and monetization keep in touch on Linkury's Facebook.