Content marketing is a term that some of us often confuse with some over-the-top marketing thingie. But honestly, its not that cliched a marketing practice, though nowadays everyone is doing it.

Content Marketing in simple words means creating and sharing informative free content to attract potential customers and generate leads. The content you create is by all means related to the niche of your business. For say, you are an eCommerce company, the content you'll produce would be directly related to eCommerce. As simple as that! You can also say that what you are doing is educating people and sharing with them what you do.

When we start with the whole content marketing campaign there are a lot of things that are to be dealt with. Making the plan, getting started with it and promotion. I recently stumbled upon an interesting infographic that in all respect talks about content marketing and the every normal thought that pops in your mind when you start with the campaign.


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