If you are an owner of an eCommerce-based business, no matter if you are selling things online or helping others sell online just like us at E-junkie, and it's not doing that good then it's time you rethink your business strategy.

When selling online your main motive is to 'just sell' otherwise what's the point of doing the business because if you are not selling, you are not making money and when you are not making money then all the time and energy that you are putting into your business is all going down the drain. I know it might sound harsh but it's the truth. You need not hit the panic button here, instead all that you have to do is rethink your business strategy. With the holiday season just around the corner, it's high time you do that.

When we say rethink your business strategy we don't mean that you need to start afresh but you need to focus on that part of your business strategy where you talk about promotion, converting fans and followers into customers.

Past was the time when we used to depend on word-of-mouth publicity since that was the time when there were just a few name in the field of eCommerce - the eBay and Amazon time but today with n-number of names in the field of eCommerce, businesses are now focusing on the power of social media.

Why?

Because everyone is online. You, me and almost everyone! So why not target both your existing and potential customers where they spend most of their time - social media.

But for those who are already using social media to sell and are not able to convert their fans and followers into customers, even they need to check if they are doing everything right on the social media-sphere.

Here are 4 tips that'll help you increase the conversion rate of your website using the power of social media:

1. Be active across all your social networking channels

Time and again, when ever we have been persistently talking about this here on our blog. When you start focusing on social media to drive traffic or generate sales, you need be active there. When a customer visits any of you social media page the first thing that he or she would notice is your content you post or share - it depicts what your business is all about. Put all the relevant information that you think must go or would be relevant there.

Make sure that you are promoting all your offers, talking about your new products and discounts across all your social media page. For example - on Facebook, you can use call to action on cover photos or on Pinterest, you can use the call to action on the images that you upload.

Your customers often visit your social media page looking for details about products and services you offer, the current deals and coupons that you are offering or just learn from you so make sure that you have all information present on your social media page. If you don't do this you might loose both existing and potential customers.

Organize special contests or giveaways for your customers on your social media page do everything to grab their attention and provide them what they are looking for.

If you don’t give them what they’re after, they won’t return. Use status updates to give them what they want and what you want: a sale.

2. Catch attention

Whatever information you post across all your social media pages, they have 70% chances of going unnoticed by your followers. So you need to catch your followers attentions, use words that you think your followers would like and won't leave unnoticed. Words like 'Sale', 'Win A Chance To Win', 'Free' and many more.

If you have some special offers going in your store then pin that post to top, keep on tweeting about it and do everything to catch your followers attention. Also offer special deals to your customers whenever they purchase something via your social media pages.

Make sure to post different time-sensitive offers across all your social media pages.

3. Offer exclusive deals

As we have mentioned in the previous point that you can offer special deals to your followers when they purchase via any of your social media pages. This way not only you build a loyal customer base but you also give your customers something to look forward and compel them tho visit your social media pages looking for deals and exclusive offers.

4. Encourage Sharing

Make your followers retweet, share or repin the offers and deals that you are offering so that you reach more audience and are able to convert them into customers.

The above 4 are the most basic tips that'll help you sell using social media but the most important tip here is to establish a connection with your audience and bond with them so that they stay loyal to you.

What is your success mantra, how do your use social media to make sales? Share your tips in the comment section below.