In the first part of my article I wrote 37 points which will help your conversions. In this second and final installment, I have made another list of tips that will help you to get better conversion rates. They are simple things that many website owners overlook.

Some tweaking here and there could fetch you great results.

Answer the query that's uppermost on the minds of your customers: "Why must I purchase from you and not your rival?"
1. Test your call-to-action button's color, size, shape and wording.
2. Go one step ahead and ask: "Why must customers purchase from me?"
3. If you have a promotion code or coupon section on your website, make very sure that you have something to go with it. People will definitely go off-site to look for coupon codes.
4. Make it easy for your visitors to share a page with friends on the social media networks or by email. Give them the facility to have the message personalized.
5. Why not try cross-selling, that is recommending products other than what your customer just selected? It can be very effective before the final placement of an order.
6. Give customers several options to pay.
7. Test different payment options and see which is best for conversion purposes.
8. Give customers an option to leave reviews, to read and rate products.  Think about offering a reward or a coupon if they complete the review.
9. If your page has many products, give customers the ability to filter by style, color, size and price via Ajax- enabled side navigation.
10. Have a link to your current promotion and coupon on the landing page itself. Even better, get coupon code automatically filled at checkout if it's possible.
11. Make good use of your "Thank You" page by incorporating a coupon for the next time they visit and let them sign up for notification of new product sales that interest them.
12. To keep the feel and look of your landing pages in harmony with your advertisements and the main website. Visitors don't want to get mentally disconnected from clicking an advertisement to going to the actual site.
13. People frequently make decisions that are based on what other people have done. So push your product with such slogans: "75% of mothers have recommended this product."
14. Include testimonials of your product in your email newsletter as well as product pages.
15. Make use of breadcrumbs on all pages so that in one glance people can understand where they are in relation to other sections of your site.
16. Interact with your visitors. For example, tell them to fill out an easy quiz and provide a result and accordingly recommend products. This could boost conversion rates by 30%.
17. Don't ask for too many queries on your landing page. Instead of that, let visitors first click the call-to-action. Even then, ask the minimum up front.
18. Your audio or video testimonials must have a photo. Plain text testimonies will not increase credibility. Besides, non-photo testimonials can be faked.
19. Everybody knows that up selling have its advantages. How about trying downgrading? You can offer a lower-priced alternative.
20. Do a follow-up after the customer places an order. A friendly, short email like, "Is the product working well? Can I help you in any way?" Will certainly help you.
21. Your testimonials must be result-oriented. Ask your customer to be precise like "Rates of conversion rose 15% overnight."
22. Check error pages. Use these pages as a chance to lead people to more relevant and more recent content. Don't only provide them the 404!
23. Contemplate including your contact form into your website's sidebar so as not to force users to click a 'contact' link.
24. Live up to your word. If there are five items left and the fifth gets sold, remove the offer. If the price rises at midnight, make it go up. Don't be a liar.
25. Remove links which don't serve a clear purpose with relation to your landing pages. Make your objective obvious so that the customer is not distracted.
26. Think of adding a Live Chat alternative to be used during business hours. You may draw customers who otherwise wouldn't contact you.
27. Always test and experiment options like item placement, colors, forms and product visual size. Always try tweaking things.
28. Create personalities of members of your targeted audience. This understanding of your real visitor will enable you to visualize the checkout procedure through his/her eyes.
29. Does the headline indicate from where the visitor previously clicked? Tie up your ad with your landing page or with the visitor's search for a smooth engagement.
30. Test the various bonuses that are given with your service or product. A free gift, free training, or free shipping?  What will help you close the deal?
31. Test various guarantee schemes. If the standard is 30 days, make it 60 or even 90 for you. Stretch it to the limits.
32. Put most essential info above your website's fold. Your visitor's eyes should be directed to precisely what you wish them to see.
33. Split the holiday-theme test of your site. Target visitors coming from a place that especially celebrate the holiday. For shopping on that holiday, check the visitor's shopping trends by time, days, and the number of remaining till the holiday. Maximize publicity of your offer accordingly.
34. Why stick to holidays? Offer special promos/discounts for uncommon days or reasons. How about Einstein's birthday or Environment Day?  $10 off on these days! People love a good deal.
35. Don't use passive words. Use active ones like "Purchase", "Subscribe" and "Register", and not ones that cause urgency like "One Day To Go", "Before January 1" and so on.
36. Don't place all testimonials of your customers on a single page. Put them beside the product to increase trust and credibility.
37. If you have more than one step in your checkout procedure, display a progress indicator to let users know precisely the steps they have to take.

Author bio
Alan Smith is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Inc., a Los Angeles, California based website design, Web Application Development and internet marketing company. Follow Alan on Google +.