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Work Out a Process
Like most successful projects, logo design has a creative process. Every logo design process will vary slightly, but ultimately, you need to follow a process to get great results; read on to see what our recommended process is.
Research
Before even thinking about logo ideas, it's important that you research the company that your logo represents. This includes revisiting its mission or vision, identifying its competitors and target audience, noticing what others in the industry are choosing to present to consumers and what message you want to send. As famous logo designer Paul Rand explained, "a logo derives meaning from the quality of the thing its symbolizes, not the other way around." Focus on the value that the company offers its customers.
Conceptualize
Use the research you've gathered to guide the concept of your design. Come up with keywords that describe the brand's main message, and then search for inspiration. Some great resources to see what others are doing are design blogs like Dribbble and Designspiration. See which designs are successful and which are not, and then come up with some unique ideas for your own mark.
Sketch
Before moving to the computer, a helpful and effective form of ideation is to use pencil and paper to sketch out different ideas. Don't just settle with the first idea that comes to you; sketch out several variations so that you have many options to choose from.
Execute
After narrowing down your idea to a few sketches, transfer them to the computer by creating vector images. These are digital illustrations that are ideal for drawing and altering artwork, as they work off of points rather than pixels. This will enable you to test size, color, typeface, position, etc. of your logo. For more help with this step, follow this guide to vector icons.
Get Feedback
It's important to test the success of your logo, so that you know what aspects can be improved. You can do this through split testing, whereby two design variations are exposed to consumers and rated on their performance in reflecting the brand. You can also ask consumers specific questions about the logo to ensure that it achieves its initial goal and communicates the right message.
Other Considerations
The main thing to focus on when designing a logo is communicating its brand's message. This means that while research will show you the current design trends, you shouldn't just follow them blindly because eventually they'll become obsolete. You want a logo design that is timeless and can be a solid representation of its company throughout the years.
Consider how a logo will integrate
Your logo should integrate seamlessly into your marketing and other design elements, including web design, typography, imagery and print materials so that your brand reflects a unified voice and visual identity.
If you're working with a team of designers, your logo design could benefit from focused collaboration to avoid designers going in too many different directions - borrowing from the theory of continuous integration.
Choose type carefully
Avoid any temptation to get too crazy with typefaces. Stick with a simple and classy font to represent professionalism and quality.
Use negative space wisely
White space can be an effective design element, so be intentional in the way your logo's elements interact with each other, as well as their surroundings.
Tip: Dictate an "exclusion zone," which is the amount of space around a logo that other content should not enter, in order to protect the integrity of the logo.
Tones and color
Any good logo should work well in black and white. Make sure the design can act on its own, without relying on color.
You're now ready to get started on the redesign of your logo. Follow these tips to accomplish a solid and effective voice for your brand.
Author Bio
Rob Toledo is a Seattleite who matches the usual stereotypes. Loves coffee, the rain, and prefers dogs to cats. When not rambling about marketing and web design, he can be found in the mountains either climbing or hiking.
I love this article , here I found lot of good ideas and to design a creative logo , thanks for making the efforts for writing this post .
Web Design Philadelphia