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Shutterstock, the world's leading stock photography provider, indulged in some quirky fun project this week.

A team of graphic designers recast the popular characters of the AMC hit series Mad Men into the contemporary technological scene.

Rolled out in 2007, the drama series depicts the quintessential 1960's world of advertising at New York's Madison Avenue. The show has won critical acclaim for its historical realism in terms of visual style, character costumes and writing pattern. Rated 6th in the list of The 60 Greatest Dramas of All Time, the show is literally named for the self- coined slang term by the 1950s men on Madison Avenue.

A take on the operations of business agencies and changing social mores in 1960s America, the show typifies the corporate cultural practises of that era, say smoking and hard drinking for stress busting, typewriters instead of Macbooks and laptops so on and so forth.

Here is a look at what the main cast of characters would be doing in the 21st century business set up.

1. Don Draper

"In the ’60s, Don was stuck working with paper and easels. It’s a lot to set up and carry around, but with the power of cloud computing, he could make his presentations infinitely more elaborate without physically weighing himself down. Not that he needs any extra help getting clients on board."

2. Peggy Olson

"Sure, typewriters have a nostalgic feel that some writers still love today, but not having to go back over your work with Tipp-Ex alone makes the copywriter’s job infinitely easier. We like to picture Peggy hitting her stride even faster without having to worry about all those crumpled up balls of paper scattered around the trash." 


3. Joan Harris

"Joan has no problem staying on top of everything with the limited tools at her disposal, but replace her notepad with an iPad, and you would have an even more serious force to be reckoned with—plus a lot of people who would probably like to get their hands on the device to discover all the secrets it contains.

4. Pete Campbell

"For Pete, it’s largely about who you know, making a robust contact list key. In the ’60s, the Rolodex was still a relatively new invention, but these days, few people would be willing to worry about lost cards or misfiled information when you can carry around everyone’s information right in your pot

5. Betty Francis

"Fifty years ago, no one thought twice about relying on cigarettes to unwind or help them through a stressful situation. Today, we think Betty would be an eager adopter of what multitudes of modern women are now turning to instead to de-stress: yoga. Of course, she’d probably still smoke too."


6.Roger Sterling

"Barring special occasions, liquor is another thing you don’t tend to find around the workplace much these days, so Roger Sterling would need to have a more acceptable drink on his desk. With a fruit smoothie, he could project an aura of health—but always still spike it from a flask or a concealed bottle for that extra kick

If you follow the show, surely this is a nice re-imagination of the showo and its characters. What do you think of Shutterstock's quirky fun project? Let us know by leaving a comment.

Keep coming back for more quirky spoofs about business and social media here.
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