Ebooks are the trending reality of the times,  with people not having much time to go through hard bound books. With the advances in technology, it is not only a reader who is at an advantage to carry a "portable" book in his hands, but the authors and publishers too have many collateral advantages.

Ebooks are your best answer to beat monotony as well as sticking to time-honored tradition of conveying your thoughts through words.

So what's the next step that most authors take? They sell it out easy on some online website or blog about the write ups, attend a few release events. In today's world, practically all kinds of data is available in a digital format, easy to access, free to download and promote as much.

Surely e-commerce is the shining light of the day but embracing such passivity by relying only on technology is bad i.e one need to be the prime mover in their business.

Today we shall discuss how to make your ebook into a business asset, not as a object that stays online only.

A very simple and easy way to expand your business visibility is to connect with your audience in person. Workshops are practically emerging as the next best marketing and advertising tool in the business world. As authors and publishers, you too have to explore this option.

Using your ebook to promote sales, usher in clients and building a market credibility are the prime goals to begin with. A workshop can be used both as powerful introductory event for your business as well as a marketing platform.

For one, not everybody and certainly not the younger generation is fixated with the idea of reading. Working persons do not have time to spare. It is not so surprising that there are still many pockets of the world that are not as net-savvy as you might be. And so far as counting the actual online presence of users, many do not go even attempt to g beyond Facebook updates! So even if you have an ebook online, it just might lost in the virtual space.

We bring for you some handy tips to make the best of your ebook business:

1. You might have no idea how to go about conducting a workshop. For the likes of those, it is best to organize a small in-circle meeting to practise out a little. Keep the dialogue short and crisp just to avoid being too overwhlemed at the start.

2. Since the ebook is already in place, all that you need to do is derive the actual cream of the theme. Select a specific chapter/topic, make pointers, do a little research on your topic and practise speaking well before the D-Day.

3. Having attended a few workshops myself, having some handout reading material is what I prefer. It vaguely introduces your audience to what you are planning to sell out. Handouts can be simple worksheets, pamphlets, any take-home material etc.

4. Ambiance is another crucial yet under-rated aspect of any successful workshop. Do not treat it casually but as a very important business meeting. Depending on your financial ability, you can host the workshop in a seminar room at hotels, or a at a lunch-style restaurant meet up and even a terrace gathering to add a more personalized touch. The "nature" of your audience- whether they are colleagues, friends,neighbors,  professionals will help you determine the location certainly.

5. Organinising workshops is not a standalone evet. It requires credible sponsors and promoters for help. Be sure to get in touch with local business organisations and communities before planning workshop. Use fliers or shoot mails to invite them as well.

6. Promoting your ebook becomes handy with a promotional event to stand by. Spread a word around through newspaper ads, posters in local important places or through personal communication about the date and venue of your workshop. This will help in making bookings and organzing the event efficiently.

7. The last great pointer to keep in mind is to be your self. It is just a workshop, not a United Nations Meeting. Just have fun, remember to interact positively and do hand out a free copy of your ebook.

Conducting a workshop is not about success or failure. Infact its best to humor yourself and say that it is just your first time. People are understanding and do not expect a roaring success event.

Keep these simple pointers in mind and make your ebook a valuable business tool.

Do let us know if you found the tips helpful.

Stay tuned with E-junkie for more tips and tricks.