The fast food giant McDonald's is known for its interesting and creative campaigns and yet again its running a 'Happy Meal' campaign in which each kid gets a cute little character with their Happy Meals which was created for an Happy Families Game.
McDonald's hired a Paris-based agency TBWA to design a new collection of cute 3D characters for the campaign. The 'Happy Meal' campaign is all about encouraging kids to use their imagination.
Creative directors Philippe Taroux and Benoit Leroux and art director Alice Mounoury at the agency worked together on this project and have done an excellent job of transforming the Happy Meal box into different adorable characters like musicians, illusionist, bandit, clown and adventurer.
Here are some of our favorite characters from the 'Happy Meal' campaign. Have a look:
Which of these characters is your favourite? Do let us know in the comments section below.
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