The news was first reported by Tech Crunch, to whom a Google spokesperson revealed that "We are making a strategy shift towards offering more flexible, easier to adopt modules for retailers, such as the Search As You Type widget, rather than a full site search replacement and therefore will no longer be offering Google Commerce Search as a core site search replacement product. We will continue to support our current retail customers using GCS and will try to help them on the best migration process to alternate solutions".
As most of us know that the Google Commerce Search was founded in 2009 with the aim to streamline "Google’s tremendous consumer insights" , recommendations for viable products, custom rankings and filter capabilities besides promotional ideas to mention a few.
Despite the low profile withdrawal of this service, Google will continue to support its e-commerce online partners like Forever 21, GNC, Panasonic, Woodcraft whiles looking out for other alternative solutions.
The currently active widget that shall supplant Commerce Search is Search As You Type, that is in fact a part of GCS. It was launched in 2012 for American merchants who were active Google AdWords users. The real advantage of using this widget is that it is free, till 25 million queries per year. However, users are required to pay a standard search fee if the limit is exceeded.
Despite its high profile and good-to-go customer base, Google's sudden move is a bit unsettling. You can catch this video for useful insights of this erstwhile service.
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