This is a Guest Post by the marketing team at Vendio. With a simple, easy-to-use interface, Vendio gives you the tools to begin selling online in minutes with their ecommerce solutions. If you are interested in learning about how to sell on Facebook, Vendio has the tools you need to learn how to set up a Facebook store today!

The internet market is filled with products and brands, each claiming to have the best new product or service for customers to spend their money on. As an online retailer, how do you build your brand in order to stand out from the crowd? The following three tips give important strategic pointers that will help your brand be strong, identifiable, and profitable.


1. Interact with the customer. No retailer would dream of having a store without any customer service or employees available to answer questions and help customers find needed items. In fact, the more high-end the retailer, the more personalized the service will be. However, online many retailers fail at this, believing that simply putting up a website where the customer can buy the product is enough. Remember that even in a virtual world, customers are still people and they have the same questions, concerns, and confusion that any live customer would have.

Consider having an interactive question board, or use your Facebook or other social media page to allow customers to ask questions and give input. Today more than ever, people need to feel valued and participate in the brand before they give their loyalty. Be sure to build customer interaction into your online presence.


2. Use a multi-channel approach. In retail, the motto has been ‘Location, Location, Location!’ It’s the same in today’s online world in order for a brand to be noticed, it is not enough to simply put up a web store and be finished. Your customers interact with each other daily in various social media sites, including blogs, Facebook, Google+, LinkedIn, and YouTube. Make sure that you have a presence in the places your customers are most likely to congregate.

Have fun with this – you can use Facebook for interactive surveys, or use YouTube to post humorous videos showcasing your business at its best. People love to feel like they are part of a product or brand, and allowing them various avenues to see you, share your content, and build up your product will increase their loyalty to your brand. Just like in retail, you want to make sure that your storefront is easily visible in the places your potential customers frequent; just be sure you have the bandwidth to properly tend to every channel you chose to be on.


3. Be Real and Bring Value. In the online market today, people are looking for authenticity more than ever. With so much information available at everyone’s fingertips, it is easy for potential customers to find out if you keep your corporate promises or if you are involved in child labor or other unethical practices. You want to make sure that you walk the talk regarding the image you set of your brand or company, and that that image is consistent across all media that you use.

In addition, people are looking for more value than just a good product or service. Social media and blogs give you great avenues to do giveaways, promotions, and present valuable content. Everyone claims to have the latest and greatest – what can you do to authentically show your customer additional value, even beyond your product offering?

In the anonymous world of the internet, it can be difficult to remember that the people who shop on your website are no different than the people that would shop at a retail store. They get confused, they have feelings, and they have social circles that they interact with and can influence with their opinion. When you remember to interact with them as real people, use the channels that will most likely reach your target customer, and bring authentic value, you will be well into the process of building a strong online retail brand.


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