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Businesses today rely on the power of social media more than anything else to create a buzz about their presence. Of all the social media networking platforms, being on Facebook is a must for businesses looking to make that mass connection.

Facebook has a vast global user presence - 168 million in the US, 65 million in Brazil, 63 million in India, 52 million in Indonesia and Mexico with its 41 million users. The exclusively mobile using strata is 604 million from various smartphone devices.

Quality content, glitzed with a little visual elements such as customized tabs to your business page, is a great way to add an extra dimension to your promotional campaign. Be it a map that allows you to show check-ins/locations, show your latest blog posts, discount offers or simply know customer reviews, tabs exist to serve various functions.

If you have a good development budget allotted, you can always hire custom tab developers. Then there are some DIY codeless development tab options such as free apps that are enterprise-specific.

Imagine you're walking down the street, checking out the local brands in your city and while you're looking at their offices/shops, thinking about their popularity and that's when you see a small instrument lying inside. It has the Facebook 'Like' sign and numbers, that are changing from time to time and when you look closely at it you realize that it's showing the number of 'Likes' that that particular brand has on Facebook. Sounds interesting, right?

More interesting is the fact that this is not a figment of my imagination but there's actually a product that lets local businesses proudly flaunt their number of 'Likes' on Facebook, called Fliike.

Designed by a French start-up called Smiirl, Fliike is the first physical Facebook 'Like' counter made to bridge the gap between both the digital and the physical worlds.

This is a Guest Post by Andrii Demianenko. Andrii is the owner of "Try To Learn More" – a blog about practical ways to succeed online. If you want to find out how to get free backlinks, visit TryToLearnMore.com.

It’s always great to connect with other people. We need that because we are pack animals and we can’t survive on our own. Luckily, the Internet allows us to socialize with people all over the world, therefore giving even the most shyest guy (or girl) a chance to find a friend online.
But things have changed in the past few years: marketers have realized that social networks have great potential in terms of finding customers; and when Facebook came around, a new era of internet marketing has begun.