image

Businesses today rely on the power of social media more than anything else to create a buzz about their presence. Of all the social media networking platforms, being on Facebook is a must for businesses looking to make that mass connection.

Facebook has a vast global user presence - 168 million in the US, 65 million in Brazil, 63 million in India, 52 million in Indonesia and Mexico with its 41 million users. The exclusively mobile using strata is 604 million from various smartphone devices.

Quality content, glitzed with a little visual elements such as customized tabs to your business page, is a great way to add an extra dimension to your promotional campaign. Be it a map that allows you to show check-ins/locations, show your latest blog posts, discount offers or simply know customer reviews, tabs exist to serve various functions.

If you have a good development budget allotted, you can always hire custom tab developers. Then there are some DIY codeless development tab options such as free apps that are enterprise-specific.

source

With the introduction of Facebook's advertising unit updates recently, marketing has become a competitive spectator sport in its own stead. Be it mobile ads or desktop ones, Facebook revenues have been skyrocketing, especially due to the boom-n-bust it gives to Small Businesses.

According to studies, Facebook is likely to garner a $6 billion ad revenue with $2 from mobiles alone. For every business, having a Page on Facebook alone would never suffice. Every Advertising marketer looks to drive a campaign that target consumer markets with effective ad offers and attractive campaign. Touching upon the "attractive" aspect of a campaign, what are the factors that really make a campaign endearing to a customer?